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Zynga's FrontierVille Gets Product Placement From Paramount Picture's "Rango"
The latest product placement in one of Zynga’s Facebook games comes from the upcoming animated feature “Rango,” featuring the voice of Johnny Depp. The week-long campaign will appear in Zynga’s popular...
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Zynga Rolls Out New Virtual Currency in Addition to Facebook Credits
Zynga is announcing a new virtual currency today called “zCoins,” which will allow users to earn rewards across 10 of its most popular games on Facebook. The branded-currency announced today comes just...
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Electronic Arts Regains Major League Baseball License For Facebook Game
World Series Superstars, the first official Major League Baseball game on Facebook, was published today by Electronic Arts, which is increasing its efforts to bring branded titles to the Facebook...
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Zynga Appoints DreamWorks CEO to Board, But No ShrekVille in the Works
Zynga is beefing up its board of directors by announcing today that it has added Jeffrey Katzenberg, the CEO and co-founder of DreamWorks Animation. Katzenberg, who created the animation studio along...
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Zynga's Mark Pincus: "Amazon Built Shop. We Want to Build Play."
Zynga CEO Mark Pincus outlined the company’s social-gaming ambitions last night in a rare appearance to celebrate the grand opening of the San Francisco company’s offices in Seattle. The new...
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Zynga Document Discloses Major Round of Financing in the Works
More evidence has surfaced that Zynga is close to completing a gigantic round of funding just shy of $500 million. In February, Boomtown’s Kara Swisher reported that Zynga was raising $500 million,...
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When Is the Next Zynga Hit Coming? These Days That's a Big Question for the...
It’s been five months since Zynga released CityVille, the Facebook game that went straight to the top of the charts and is still attracting roughly 88 million players a day. So when will Zynga release...
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Exclusive: Zynga About to File for IPO
Zynga is poised to file for its initial public offering, according to sources close to the situation. The filing with the Securities and Exchange Commission could come as early as this week, or next...
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Zynga Launches Its Most Complex Game Yet and It's Not a 'Ville
It’s a little bit like Risk meets The Settlers of Catan. And, it’s a lot like CityVille. Empires & Allies is Zynga’s latest social game, which officially launches tomorrow. As the dominant social...
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Zynga Finally Files for IPO to Raise $1 Billion
Zynga, a four-year-old company which has made its riches off selling virtual goods in social games, has filed to raise $1 billion in an IPO. The IPO may potentially rank among the largest of the year,...
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Is It Too Late to Make a Social Gaming Hit?
Zynga is the dominant social game company in the world, as the maker of such titles as CityVille, FarmVille and Mafia Wars. It has more active users than its next five competitors combined. With that...
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Zynga's CityVille Breaks Into Mainland China With the Help of Tencent
Without access to Facebook in China, Zynga’s ability to launch social games there has been fairly limited. But tonight it is announcing that it has partnered with Tencent, a massive Internet company in...
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Electronic Arts Becomes Second-Largest Social Games Company After Zynga
Zynga easily tops the social games charts, but Electronic Arts is slowly creeping up behind the highflier, through a combination of acquisitions and launching games based on well-known brands. As of...
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Zynga Continues String of New Games With Mafia Wars Sequel
Another one of Zynga’s original game franchises on Facebook is getting a major facelift. FarmVille got the English Countryside, FrontierVille added the Pioneer Trail, and now Mafia Wars is launching a...
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Zynga Sticks With Winning Formula for Mafia Wars Sequel
Zynga has provided a sneak peek of its first sequel, Mafia Wars 2, which is a follow-on to the hit game that originally appeared on Facebook back in 2008. The new game has adopted game mechanics that...
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Casino Social Gaming Ringing Up Big Business on Facebook
Facebook games are often compared to gambling because of their addictive qualities — both get consumers to spend a few more dollars to continue playing. So what happens if you cut directly to the chase...
View ArticleZynga Leans on Some Workers to Surrender Pre-IPO Shares
Zynga Inc. Chief Executive Mark Pincus often gave shares rather than high salaries to his top talent as he built his online-game start-up. But as Zynga grew into a multibillion-dollar company with hot...
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Big Fish's Mystery Case Files Has Been Played by Millions -- But It's Not a Hit
Seattle-based Big Fish, the developer of casual games for PC and mobile, will launch its eighth episode of the franchise Mystery Case Files around Thanksgiving. The latest title in the adventure series...
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Zynga Makes Big Claims With IPO Only a Week Away
Zynga is making some pretty big promises during its roadshow as it attempts to woo investors ahead of next week’s public offering. The San Francisco social games company is looking to raise as much as...
View ArticleMafia Wars Creator Knows a Tough Guy When He Sees One
Mark didn’t get where he is by being a softie. – Roger Dickey, early Zynga employee and creator of Mafia Wars, referring to Mark Pincus
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Zynga's Top-Performing Game? Yep, Still FarmVille.
Despite launching three long years ago, the Facebook game FarmVille continues to be Zynga’s runaway hit. In the company’s first-quarter report, filed with the Securities and Exchange Commission...
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Betting the Farm: Zynga Gives Its Top Facebook Game a Major Facelift
It’s time for FarmVille to get a makeover. FarmVille deserves recognition for its role in social gaming history. The three-year-old game, which has been played by 100 million people, was one of the...
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Why Zynga Is Foreclosing on The Ville After Four Months on the Market
Zynga confirmed yesterday that it was “significantly reducing” its investment in The Ville, a game it launched just this summer on Facebook. The decision was made as part of a significant restructuring...
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Zynga, Electronic Arts Shutting Down Games on Facebook
As part of a previously announced slate of cost-cutting measures in October, Zynga has begun to sunset some of its least popular games. But it’s not the only one. The social games maker, which started...
View ArticleZynga Game Vets Raise $1.4 Million to Start Bee Cave Games
Bee Cave Games has raised $1.4 million in funding to build casino games. The Austin, Texas, company was founded by Erik Bethke, Nimai Malle and Jeremy Strauser, all of whom worked at Zynga on games,...
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